Each State has its own Government tourism agency that works with the tourism industry. As well as having an overall State Tourism Organisation (STO), each state is divided into smaller sections with their own Regional Tourism Organisation (RTO).
State Tourism Organisation
The role of the State Tourism Organisation is to support the development and marketing of sustainable tourism destinations and experiences within their state to increase awareness and attract visitors.
Regional Tourism Organisations
The role of the Regional Tourism Organisation is to be the liaison between Visit AlburyWodonga and the STOs. supporting the development and marketing of sustainable tourism destinations and experiences within their region, to increase awareness and attract visitors.
AlburyWodonga is in a unique position where we are supported by a cross-border RTO (Murray Regional Tourism) and Destination Riverina Murray.
Murray Regional Tourism (MRT) is the Regional Tourism Board (RTO) and peak tourism organisation for the Murray Region in NSW and Victoria. MRT was established in November 2010 in partnership with Destination NSW, Visit Victoria and local government councils in the Murray. Since the NSW Government local council amalgamations there are now 13 local government councils in the Murray region.
Destination Riverina Murray is one of six Destination Networks established in 2017 to increase visitation and contribute towards achieving the NSW Government’s overnight visitor expenditure goal for 2020. The operations of the Destination Networks are funded by the NSW government through Destination NSW, the government’s lead agency for tourism and major events.