Sydney – Melbourne Touring International Marketing Program
The corridor between Sydney and Melbourne is one of Australia’s most popular self-drive holidays for international travelers. The capital cities of Sydney and Melbourne and the national capital, Canberra, hold great appeal for a wide range of international visitors to Australia. For these visitors, the option to drive at their own pace, stay in regional Australian towns, experience Australian natural wildlife and river systems, and meet Australian people is becoming more popular.
The Sydney-Melbourne Touring International Marketing Program gives you access to the increasing number of international visitors taking this option via a comprehensive marketing program. Targeting the international travel trade, the program aims to increase global awareness of Sydney to Melbourne touring options, encourage additional international visitation and increase the level of product sold through international wholesalers.
AlburyCity is a key partner in Sydney Melbourne Touring’s (SMT) “Heritage Drive” touring route.