The Bigger Picture - Yindyamarra Sculpture Walk
Just one of the sculptures created by local Indigenous artists The Bigger Picture - Yindyamarra Sculpture Walk

Mighty Murray Tourism Boom
3 May 2019

Record tourism figures continue to rise to exponential heights in the Murray region with the
latest official data indicating travel to the area is up 6.4% with 6.1 million visitors to the region
in the year ending December 2018, trumping regional Victoria and NSW and Australia’s
national growth rates!

The data also revealed that in the year ending December 2018 visitors spent $1.8 billion in the
region (+ 16.7 per cent) and enjoyed a record 10 million nights (+12.2%).

For more details, view the full media release.

 

Riverina Murray Social Media Photo Contest
5 December 2018

Destination Riverina Murray launched a user generated content (UGC) photo contest on social media (Instagram and Facebook). The campaign ran from mid-December, over the Christmas, New Year and Australia Day period when people were out and about enjoying the holiday season.

The purpose of the campaign was to increase the amount of quality Murray (and Riverina) content searchable online and on social media channels, particularly in the lead up to going to market with a Murray advertising campaign in 2019.

For more details on the contest, review the campaign strategy or condensed fact sheet.

 

Murray Region Strikes Gold
23 November 2018

The Murray region was well recognised at the 2018 NSW and Victorian tourism award ceremonies with one Hall of Fame inductee, two Gold, three Silver and four Bronze awards being won. The Albury Visitor Information Centre was awarded Bronze in the Visitor Information Services category, The River Deck were presented with Silver in the Tourism Restaurants and Catering Services category and Great Aussie Holiday Park proudly received Bronze in the Caravan and Holiday Parks category.

Read the full media release.

 

visitALBURYWODONGA Reaches out to Interstate Markets
3 October 2018

The future of tourism in AlburyWodonga, is set to go from strength to strength with the recent unveiling in Sydney and Melbourne, of a refreshed campaign and rollout of marketing initiatives. Promising much more than a tagline, Visit AlburyWodonga’s ‘See Both Sides’ campaign, hit the streets of Sydney and Melbourne meeting and greeting over 60 of Australia’s top travel and lifestyle media, at a series of events in conjunction with the Australian Society of Travel Writers.

Read the full media release.

 

Murray Tourism Strikes Gold
22 July 2018

Murray Regional Tourism congratulates the 16 tourism operators from the region that took out awards at the NSW Regional Tourism Awards, held in Deniliquin. Among those, Albury Visitor Information Centre won Gold in the Visitor Information Services category, The River Deck were presented with Gold in the Tourism Restaurants and Catering Services category and Great Aussie Holiday Park proudly received Silver in the Caravan and Holiday Parks category.

View the full list of winners.

Need inspiration?

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